07Mar 2017

By Trace Ulland “To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” I heard these words at the Newseum in Washington, D.C. last month. Spoken in 1963 by Edward R. Murrow, they seem especially relevant in our current environment where the term “fake […]

01Mar 2017

By Diana Dukich That’s right. Minnesota bold. I’ve taken inspiration from the 2018 Minnesota Super Bowl Host Committee’s slogan, “the Bold North.” Whether you grew up in Minnesota or have come to call Minnesota your home, we are a bold bunch who embrace our winters (even this mild winter) and are driven to innovate and […]

28Feb 2017

Tooting our own horn!

February 28, 2017

By Ellen Vander Linden We aren’t shy about tooting our own horn! The IABC Minnesota chapter received two Chapter Management Awards (CMAs) at last week’s 2017 Leadership Institute in Dallas, Texas. The awards were for Event Management and Professional Development. One more exceptional announcement was the designation of Cindy Schmieg, ABC, as an IABC Fellow. […]

14Feb 2017

Building Corporate Culture

February 14, 2017

Some companies are known for being great places to work. Others … just aren’t. So what is it that those great companies have that make potential employees seek them out and current employees happy to go to work each day? The answer: strong corporate culture. The experts at our February panelist discussion demystified the ways […]

27Jan 2017

By Trace Ulland Maybe it’s the winter grayness. Maybe it’s the annual January desire for improvement. Maybe it’s the fact that I’ve been staring at a screen trying to create my 2017 plan, and all I have are the words “2017” and “plan” so far. I need a jolt of inspiration. I need some new […]

13Jan 2017

“Who do you work for?” That’s often the first question asked when meeting someone new in Washington, D.C. It’s something I didn’t like about D.C. because it was value-based pricing of a professional relationship. A sizing up. The more important the title in the answer to the query, the higher the estimated value. It’s also […]

19Dec 2016

By Ellen Vander Linden Many of us will give and receive gifts this holiday season. Beyond material possessions, one of the greatest gifts we can give to others is our time. In March, I chose to volunteer one cold, grey Wednesday afternoon for the IABC Gift of Communication event. The event pairs professional communicators with […]

12Dec 2016

By Beth Hilden “Change management” is certainly a common term across workplaces everywhere. But what does it really mean? And why should we, as communication professionals, really care? Think of it this way… If change management is the tool for helping people transition from a current to a future state, then effective communication is THE […]

21Nov 2016

By Trace Ulland Back for a second year, the day-long Convergence Summit is set for March 24, 2017. Planning is underway, and the committee is looking for presenters to help fill out the day. A joint effort between the University of Minnesota School of Journalism and Mass Communication and IABC Minnesota, the summit brings together […]

17Nov 2016

Does Engagement Matter?

November 17, 2016

By Susan Otten In a world where content is king, it is vital for brands to create engaging, exciting content for their target audiences.  This was the message from our well-attended professional development November lunch and learn CREATING ENGAGING CONTENT, that showed us how to build powerful content. Case studies were presented as examples from […]

31Oct 2016

By Susan Otten The IABC Minnesota Masterminds group tried something new for our October meeting; we went on a “field trip!” Rob Litt, Director of Corporate Communications at General Mills Headquarters in Golden Valley, hosted the group. We had a record crowd of 11 attendees, including a number of first timers who were intrigued by the […]

27Oct 2016

By Linda Lim You’ve launched a great campaign and garnered millions of impressions on social media with engagement rates that are above industry benchmarks.  You know you’ve made a difference – but how do you connect these activities to their impact on business performance? The business communications professional, similar to other important members of the […]

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