14Feb 2017

Building Corporate Culture

February 14, 2017

Some companies are known for being great places to work. Others … just aren’t. So what is it that those great companies have that make potential employees seek them out and current employees happy to go to work each day? The answer: strong corporate culture. The experts at our February panelist discussion demystified the ways […]

27Jan 2017

By Trace Ulland Maybe it’s the winter grayness. Maybe it’s the annual January desire for improvement. Maybe it’s the fact that I’ve been staring at a screen trying to create my 2017 plan, and all I have are the words “2017” and “plan” so far. I need a jolt of inspiration. I need some new […]

13Jan 2017

“Who do you work for?” That’s often the first question asked when meeting someone new in Washington, D.C. It’s something I didn’t like about D.C. because it was value-based pricing of a professional relationship. A sizing up. The more important the title in the answer to the query, the higher the estimated value. It’s also […]

19Dec 2016

By Ellen Vander Linden Many of us will give and receive gifts this holiday season. Beyond material possessions, one of the greatest gifts we can give to others is our time. In March, I chose to volunteer one cold, grey Wednesday afternoon for the IABC Gift of Communication event. The event pairs professional communicators with […]

12Dec 2016

By Beth Hilden “Change management” is certainly a common term across workplaces everywhere. But what does it really mean? And why should we, as communication professionals, really care? Think of it this way… If change management is the tool for helping people transition from a current to a future state, then effective communication is THE […]

21Nov 2016

By Trace Ulland Back for a second year, the day-long Convergence Summit is set for March 24, 2017. Planning is underway, and the committee is looking for presenters to help fill out the day. A joint effort between the University of Minnesota School of Journalism and Mass Communication and IABC Minnesota, the summit brings together […]

17Nov 2016

Does Engagement Matter?

November 17, 2016

By Susan Otten In a world where content is king, it is vital for brands to create engaging, exciting content for their target audiences.  This was the message from our well-attended professional development November lunch and learn CREATING ENGAGING CONTENT, that showed us how to build powerful content. Case studies were presented as examples from […]

31Oct 2016

By Susan Otten The IABC Minnesota Masterminds group tried something new for our October meeting; we went on a “field trip!” Rob Litt, Director of Corporate Communications at General Mills Headquarters in Golden Valley, hosted the group. We had a record crowd of 11 attendees, including a number of first timers who were intrigued by the […]

27Oct 2016

By Linda Lim You’ve launched a great campaign and garnered millions of impressions on social media with engagement rates that are above industry benchmarks.  You know you’ve made a difference – but how do you connect these activities to their impact on business performance? The business communications professional, similar to other important members of the […]

21Oct 2016

By Jim Madson I have been a member of professional associations since I was in college and enjoy the sense of community and the resources that they offer. Seven years ago, a colleague suggested I attend an IABC event. I was impressed by the value of the programming and the stature of the people I […]

05Oct 2016

By Tammy Nienaber I’ve been a follower (aka, stalker) of @Serena for some time. Serena is smart, funny and full of energy. She’s also a wealth of knowledge when it comes to how businesses can use social media. I had always expected this to be the case based on the content she shares. My assumption […]

13Sep 2016
App Launch Communications

Communications Key for Development and Launch of Mobile App By Susan Otten When I’m not having fun supporting Minnesota professional communicators as President of IABC Minnesota, my day job (as I like to call it) is COO of VITAL WorkLife. As a national behavioral health consulting company, we’re in the business of improving the well […]