30Aug 2016

Think Twice Before Sharing the Next Slimy Political Post By Susan Otten It doesn’t take much effort these days to know the Election (yes, with a capital “E”) is just around the corner. But if you’re like me, you’ve grown quite weary of the inflammatory, often rude and hateful, and even more often, purposefully misleading […]

24Aug 2016

What do you do when you are challenged with communicating the reinvention of an iconic American brand, while also needing to pay respect to the company’s 100-year heritage? Tricky! If you are Amanda Brinkman, chief brand and communications officer for Deluxe Corp., you think outside the box. And you go big. IABC Minnesota recently interviewed Brinkman […]

18Aug 2016

Networking is better with IABC By Susan Otten What an amazing opportunity I have been given to serve communicators in Minnesota. Let’s start with the why, as Simon Sinek says, this is so important to me. After growing up in Minnesota, my career, and that of my husband, moved our family to Chicago, Kansas, Houston and […]

28Jul 2016

(This post sponsored by the University of St. Thomas) A guest post by Dr. Mike Porter, APR Health care represents one of the most rapidly-changing industries in the world – every month reveals new products, advances in medical research, regulatory changes, and increased costs for insurance. In response to this, a couple of years ago […]

19Jul 2016

Michael Walsh, APR, ABC, MBC, and IABC Minnesota vice president of external communications, sat down with Lee Aase, director of the Mayo Clinic Social Media Network, to find out what advice he has for businesses to get in the social media game with a winning strategy. The article is featured on The Business Journals: 5 things your business should be doing […]

14Jun 2016

Posted By Mark Kretschmar, Tuesday, June 14, 2016 Did you see what happened?  Over the last 12 months, IABC Minnesota has had a remarkable run. Did you notice? I didn’t. Being lost in the now, one loses a larger perspective. As my year as president of the chapter draws to a close, I’ve been looking […]

15Apr 2016

Posted By Sarah Davy, Friday, April 15, 2016 Earlier this year, IABC Minnesota was lucky enough to partner with Maccabee PR to host the “Can Your Brand Change the World?” event featuring former General Mills Chief Marketing Officer Mark Addicks. Attendees were able to hear insights from the former CMO about what has made General […]

18Mar 2016

Michael Walsh, APR, ABC, MBC, and IABC Minnesota VP of External Communications, sat down with Kari Bjorhus,VP of Global Communications for Ecolab, to learn how she and her team managed communication challenges in a merger. The article is featured on The Business Journals. Kari Bjorhus of Ecolab talks about communication challenges in a merger – […]

09Mar 2016

Posted By Mark Kretschmar, Wednesday, March 09, 2016 Wow. Did I, the president of a professional association, just say that out loud (metaphorically speaking)? Yeah, I did. It’s one of the most important lessons I’ve learned through a couple decades as a professional communicator. And it is the centerpiece of my engagement in IABC and […]

07Dec 2015

Targeting Youth

December 7, 2015

Posted By Mark Kretschmar, Monday, December 07, 2015 As an organization we need the injection of some youth. Our membership is robust with experienced senior communicators whom I really enjoy talking to at events. But we are missing the freshness of a younger membership. We need them to help bring new ideas and creativity to […]

02Nov 2015

This Could Be Big…

November 2, 2015

Posted By Mark Kretschmar, Monday, November 02, 2015 Hi Everyone, If you’ve been following any of my video blog posts you know I keep talking about a full day event we are doing in cooperation with the University of Minnesota’s strategic communication folks. It has moved considerably closer to reality – we have a name […]