Posted By Mark Kretschmar, Tuesday, June 14, 2016

Did you see what happened?

 Over the last 12 months, IABC Minnesota has had a remarkable run. Did you notice? I didn’t. Being lost in the now, one loses a larger perspective. As my year as president of the chapter draws to a close, I’ve been looking back. Wow, did we get a lot done and raised the bar for what is possible.

Of our current membership, 25% have joined for the first time in the last year. We must be doing something right.

 We changed our look with a new logo and color scheme.

 Remember “The Best Peer Mixer Ever”? It was like a baby Alphabet Bash at a brew pub. That was a first, and yes, we’re doing it again!

We made a trip to the bowels of the Mall of America to see how they handle social media for security and to help guests with… whatever. A great picture of what Social Media can be.

We tackled some tougher issues like “Gender Differences in PR Practice” and racial diversity with a conversation with Mark Addicks – the man behind the controversial Cheerios commercial with a mixed race couple and their daughter. That interview was brilliantly handled by Paul Maccabee of Maccabee PR.

We had our most successful professional development event in recent history – “Unlock the Power of Video,” a panel discussion of video experts facilitated by Tami Wendt and hosted at Periscope. Were you there? Seems like everyone was.

The Business Journals is now running periodic interviews that IABC Minnesota is doing with local business and communication leaders. Those are running nationally and building our credibility. Here’s our first if you missed it:

We’ve tasted wine, talked about media relations with an expert panel, and had some great conversations around topic tables to learn from each other.

 Then we had the Convergence Summit ( Nearly 100 people attended our cooperative event with the University of Minnesota. Coverage on the front page of the StarTribune business section ( and tons of positive feedback confirms that it was a great idea. Watch for Convergence Summit 2017!

We’re making inroads with local colleges and connecting with communication students and starting to build some reputation with that audience.

 Volunteer Appreciation (combined with a speed-networking event) is coming in June, FREE to volunteers, only $10 for members. If you’re a volunteer, of course you’ll be there. If you’re not a volunteer, come and have some great food and drink and thank those that put all of this together.

On that note, I can’t say enough about the volunteers in IABC-MN, especially the board members. ALL of this was accomplished by their hard work, dedication, and creativity. They’ve made my job really easy. It is a genuine honor and pleasure to have served with them. They are the best group as a whole I’ve ever seen assembled for IABC-MN. They have my deepest gratitude and appreciation.

Sometimes as members, we forget to take minute and appreciate what we’re a member of. This is a great organization, filled with great members and volunteers, which is in turn, part of a larger communication community with which it is a pleasure to be associated. Thanks to all of you for a spectacular year.

24May 2017

Public relations (PR) is considered a fast-paced and dynamic industry, but do gender differences in the communication styles of men and women hinder the practice of PR? If communication styles were more in sync with one another, could the work of PR practitioners improve? How do these differences influence workplace communication and the development of […]

22May 2017

A guest post by Jenna Soule, Corporate Communications Manager at RBA On May 2, internal and business communicators, marketers and public relations professionals gathered for an IABC Minnesota Lunch & Learn on modernizing internal communications at the Microsoft Technology Center in Edina. The interactive conversation, which included panelists from Minnesota companies, focused on strategies to […]

29Mar 2017

A sponsored post by Jenna Soule, Corporate Communications Manager at RBA As a proud Gen Xer, I remember clearly the days before the Internet. During my first “real job” in communications after college, I can recall spending hours typing and distributing interoffice memos to schedule meetings or to share important news with the employees. WiFi wasn’t […]

07Mar 2017

By Trace Ulland “To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” I heard these words at the Newseum in Washington, D.C. last month. Spoken in 1963 by Edward R. Murrow, they seem especially relevant in our current environment where the term “fake […]

01Mar 2017

By Diana Dukich That’s right. Minnesota bold. I’ve taken inspiration from the 2018 Minnesota Super Bowl Host Committee’s slogan, “the Bold North.” Whether you grew up in Minnesota or have come to call Minnesota your home, we are a bold bunch who embrace our winters (even this mild winter) and are driven to innovate and […]

28Feb 2017

Tooting our own horn!

February 28, 2017

By Ellen Vander Linden We aren’t shy about tooting our own horn! The IABC Minnesota chapter received two Chapter Management Awards (CMAs) at last week’s 2017 Leadership Institute in Dallas, Texas. The awards were for Event Management and Professional Development. One more exceptional announcement was the designation of Cindy Schmieg, ABC, as an IABC Fellow. […]

14Feb 2017

Building Corporate Culture

February 14, 2017

Some companies are known for being great places to work. Others … just aren’t. So what is it that those great companies have that make potential employees seek them out and current employees happy to go to work each day? The answer: strong corporate culture. The experts at our February panelist discussion demystified the ways […]

27Jan 2017

By Trace Ulland Maybe it’s the winter grayness. Maybe it’s the annual January desire for improvement. Maybe it’s the fact that I’ve been staring at a screen trying to create my 2017 plan, and all I have are the words “2017” and “plan” so far. I need a jolt of inspiration. I need some new […]

13Jan 2017

“Who do you work for?” That’s often the first question asked when meeting someone new in Washington, D.C. It’s something I didn’t like about D.C. because it was value-based pricing of a professional relationship. A sizing up. The more important the title in the answer to the query, the higher the estimated value. It’s also […]

19Dec 2016

By Ellen Vander Linden Many of us will give and receive gifts this holiday season. Beyond material possessions, one of the greatest gifts we can give to others is our time. In March, I chose to volunteer one cold, grey Wednesday afternoon for the IABC Gift of Communication event. The event pairs professional communicators with […]

12Dec 2016

By Beth Hilden “Change management” is certainly a common term across workplaces everywhere. But what does it really mean? And why should we, as communication professionals, really care? Think of it this way… If change management is the tool for helping people transition from a current to a future state, then effective communication is THE […]

21Nov 2016

By Trace Ulland Back for a second year, the day-long Convergence Summit is set for March 24, 2017. Planning is underway, and the committee is looking for presenters to help fill out the day. A joint effort between the University of Minnesota School of Journalism and Mass Communication and IABC Minnesota, the summit brings together […]