Posted By Mark Kretschmar, Tuesday, June 14, 2016

Did you see what happened?

 Over the last 12 months, IABC Minnesota has had a remarkable run. Did you notice? I didn’t. Being lost in the now, one loses a larger perspective. As my year as president of the chapter draws to a close, I’ve been looking back. Wow, did we get a lot done and raised the bar for what is possible.

Of our current membership, 25% have joined for the first time in the last year. We must be doing something right.

 We changed our look with a new logo and color scheme.

 Remember “The Best Peer Mixer Ever”? It was like a baby Alphabet Bash at a brew pub. That was a first, and yes, we’re doing it again!

We made a trip to the bowels of the Mall of America to see how they handle social media for security and to help guests with… whatever. A great picture of what Social Media can be.

We tackled some tougher issues like “Gender Differences in PR Practice” and racial diversity with a conversation with Mark Addicks – the man behind the controversial Cheerios commercial with a mixed race couple and their daughter. That interview was brilliantly handled by Paul Maccabee of Maccabee PR.

We had our most successful professional development event in recent history – “Unlock the Power of Video,” a panel discussion of video experts facilitated by Tami Wendt and hosted at Periscope. Were you there? Seems like everyone was.

The Business Journals is now running periodic interviews that IABC Minnesota is doing with local business and communication leaders. Those are running nationally and building our credibility. Here’s our first if you missed it: http://www.bizjournals.com/bizjournals/how-to/human-resources/2016/03/kari-bjorhus-ecolab-merger-communications.html?page=all

We’ve tasted wine, talked about media relations with an expert panel, and had some great conversations around topic tables to learn from each other.

 Then we had the Convergence Summit (iabcmnsummit.com). Nearly 100 people attended our cooperative event with the University of Minnesota. Coverage on the front page of the StarTribune business section (http://www.startribune.com/summit-tackles-the-new-reality-of-the-advertising-and-marketing-fields/374555841/) and tons of positive feedback confirms that it was a great idea. Watch for Convergence Summit 2017!

We’re making inroads with local colleges and connecting with communication students and starting to build some reputation with that audience.

 Volunteer Appreciation (combined with a speed-networking event) is coming in June, FREE to volunteers, only $10 for members. If you’re a volunteer, of course you’ll be there. If you’re not a volunteer, come and have some great food and drink and thank those that put all of this together.

On that note, I can’t say enough about the volunteers in IABC-MN, especially the board members. ALL of this was accomplished by their hard work, dedication, and creativity. They’ve made my job really easy. It is a genuine honor and pleasure to have served with them. They are the best group as a whole I’ve ever seen assembled for IABC-MN. They have my deepest gratitude and appreciation.

Sometimes as members, we forget to take minute and appreciate what we’re a member of. This is a great organization, filled with great members and volunteers, which is in turn, part of a larger communication community with which it is a pleasure to be associated. Thanks to all of you for a spectacular year.

20Sep 2017

Advice from a former reporter

September 20, 2017

Public relations professionals and reporters can be as compatible as oil and water. Mike Walsh, a board member with IABC Minnesota, tackles that challenging topic with his colleague, Sam Black, who worked as a journalist before moving to his current corporate role. Below is the original blog post Michael shared on Linked In. Tips from […]

22Aug 2017

By Aaron Zaslofsky Communications is a poorly understood and underappreciated discipline. If you’re nodding your head, read on. If not, consider yourself fortunate to work in an organization that places Strategic Communications where it should be – at the table for business strategy discussions and absolutely critical to earning the trust and confidence of employees, […]

26Jul 2017

It’s 6 a.m. My plugged-in cell phone vibrates on my bed stand while emitting an annoying chirping sound. “Get out of bed,” it says to me. I know it’s going to be a busy day the second I open my eyes. Two kids and a dog wake up shortly after my wife and I do. […]

24Jul 2017

A guest post from Dr. Mike Porter, APR, sponsored by the University of St. Thomas. Having been on both sides of the graduate school equation, including nearly 10 years on the teaching side, I’ve noticed a number of changes that affect people considering graduate degrees as a means to enhance their career prospects. Today, many […]

12Jul 2017

By Sarah Matsumoto While preparing to take on the role of IABC Minnesota president this year, I met with a number of members, past presidents, prospective volunteers and board members, and it’s clear to me that the number one reason why people join and get involved with IABC is the people. I believe our organization […]

26Jun 2017

By Susan Otten My year of serving as president of IABC Minnesota is coming to a close. While serving the communicators of our great state, I developed amazing friendships with fellow board members and added connections, from a variety of industries, to my network. This year, IABC Minnesota worked with a myriad of volunteers to […]

14Jun 2017

The currency of trust

June 14, 2017

By Tammy Nienaber No subject is more topical these days than trust. It is the currency of the global economy and the basis of international relationships. Trust is also a key economic driver—almost every successful business relies on a strong bond of trust with employees as well as customers. As communication professionals, we know our […]

24May 2017

Public relations (PR) is considered a fast-paced and dynamic industry, but do gender differences in the communication styles of men and women hinder the practice of PR? If communication styles were more in sync with one another, could the work of PR practitioners improve? How do these differences influence workplace communication and the development of […]

22May 2017

A guest post by Jenna Soule, Corporate Communications Manager at RBA On May 2, internal and business communicators, marketers and public relations professionals gathered for an IABC Minnesota Lunch & Learn on modernizing internal communications at the Microsoft Technology Center in Edina. The interactive conversation, which included panelists from Minnesota companies, focused on strategies to […]

29Mar 2017

A sponsored post by Jenna Soule, Corporate Communications Manager at RBA As a proud Gen Xer, I remember clearly the days before the Internet. During my first “real job” in communications after college, I can recall spending hours typing and distributing interoffice memos to schedule meetings or to share important news with the employees. WiFi wasn’t […]

07Mar 2017

By Trace Ulland “To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” I heard these words at the Newseum in Washington, D.C. last month. Spoken in 1963 by Edward R. Murrow, they seem especially relevant in our current environment where the term “fake […]

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