A guest post by Bart Sneary, CRM Solutions Lead for RBA

 From seeking more details about current customers’ journeys to purchasing your product or service and identifying their top pain points or needs, it’s no secret that business communicators often rely on marketing, sales and customer service to fully understand the audiences with whom they communicate.  Communicators are engaging with their prospects and customers in many varied ways and at different points in their processes more so than just a few short years ago.

But, if these groups are working with out-of-date processes and technology, it can be a struggle to work together. Delays, errors, outdated customer lists and lack of understanding who someone is and what their overarching relationship looks like with your organization can hurt productivity and will undoubtedly impact outcomes.

Luckily, there is a solution: unite your inter-departmental work and engage with confidence with a modern customer relationship management (CRM) solution. CRM is a technology tool that can replace or augment legacy systems, streamline your business processes, and ultimately benefit your company by both sharing customer-centric information among those who need to know and saving time and money.

No longer used as just a sales contact database, companies that implement CRM systems see benefit through:

  • Improved operational efficiency by closing gaps and reducing redundancies.
  • Optimized and tailored processes.
  • Increased employee productivity.
  • Boosted visibility into employee performance.
  • Increased customer satisfaction and retention.
  • Enhanced identification and conversion of prospective customers.

While there are many CRM solutions on the market, not all will match your business communications and corporate needs. Over the course of my career, in which I’ve almost exclusively worked in technology, I’ve seen my fair share of failed CRM solutions. In the “How to Make Your CRM Indispensable to Sales and Marketing” e-book from RBA, a Wayzata-based digital and technology consultancy, we explain the keys to building and maintaining a CRM that delivers results for your company and communications.

For business communicators specifically, a robust CRM can help you:

  • Improve your collaboration with the sales team.
  • Show the value of communications by more accurately tying your efforts to your bottom line.
  • Manage projects with multiple departments and internal audiences.
  • Know when to best communicate with key stakeholders.
  • Manage and analyze interactions throughout your customers’ journeys.
  • Automate marketing and communications processes through email campaigns and smart web analytics.

If you don’t have a CRM already – or want to learn how to maximize its value – download this free RBA e-book today. Learn how CRM can help corporate communications for amazing results. Recognize the who, what, where, when, and how of communicating with potential, new or legacy customers.

Are you already using a CRM? If so, what do you like most about it — how would you like to see it improved upon? Let’s start a conversation in the comment section, below.

12Jul 2017

By Sarah Matsumoto While preparing to take on the role of IABC Minnesota president this year, I met with a number of members, past presidents, prospective volunteers and board members, and it’s clear to me that the number one reason why people join and get involved with IABC is the people. I believe our organization […]

26Jun 2017

By Susan Otten My year of serving as president of IABC Minnesota is coming to a close. While serving the communicators of our great state, I developed amazing friendships with fellow board members and added connections, from a variety of industries, to my network. This year, IABC Minnesota worked with a myriad of volunteers to […]

14Jun 2017

The currency of trust

June 14, 2017

By Tammy Nienaber No subject is more topical these days than trust. It is the currency of the global economy and the basis of international relationships. Trust is also a key economic driver—almost every successful business relies on a strong bond of trust with employees as well as customers. As communication professionals, we know our […]

24May 2017

Public relations (PR) is considered a fast-paced and dynamic industry, but do gender differences in the communication styles of men and women hinder the practice of PR? If communication styles were more in sync with one another, could the work of PR practitioners improve? How do these differences influence workplace communication and the development of […]

22May 2017

A guest post by Jenna Soule, Corporate Communications Manager at RBA On May 2, internal and business communicators, marketers and public relations professionals gathered for an IABC Minnesota Lunch & Learn on modernizing internal communications at the Microsoft Technology Center in Edina. The interactive conversation, which included panelists from Minnesota companies, focused on strategies to […]

29Mar 2017

A sponsored post by Jenna Soule, Corporate Communications Manager at RBA As a proud Gen Xer, I remember clearly the days before the Internet. During my first “real job” in communications after college, I can recall spending hours typing and distributing interoffice memos to schedule meetings or to share important news with the employees. WiFi wasn’t […]

07Mar 2017

By Trace Ulland “To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” I heard these words at the Newseum in Washington, D.C. last month. Spoken in 1963 by Edward R. Murrow, they seem especially relevant in our current environment where the term “fake […]

01Mar 2017

By Diana Dukich That’s right. Minnesota bold. I’ve taken inspiration from the 2018 Minnesota Super Bowl Host Committee’s slogan, “the Bold North.” Whether you grew up in Minnesota or have come to call Minnesota your home, we are a bold bunch who embrace our winters (even this mild winter) and are driven to innovate and […]

28Feb 2017

Tooting our own horn!

February 28, 2017

By Ellen Vander Linden We aren’t shy about tooting our own horn! The IABC Minnesota chapter received two Chapter Management Awards (CMAs) at last week’s 2017 Leadership Institute in Dallas, Texas. The awards were for Event Management and Professional Development. One more exceptional announcement was the designation of Cindy Schmieg, ABC, as an IABC Fellow. […]

14Feb 2017

Building Corporate Culture

February 14, 2017

Some companies are known for being great places to work. Others … just aren’t. So what is it that those great companies have that make potential employees seek them out and current employees happy to go to work each day? The answer: strong corporate culture. The experts at our February panelist discussion demystified the ways […]

27Jan 2017

By Trace Ulland Maybe it’s the winter grayness. Maybe it’s the annual January desire for improvement. Maybe it’s the fact that I’ve been staring at a screen trying to create my 2017 plan, and all I have are the words “2017” and “plan” so far. I need a jolt of inspiration. I need some new […]

13Jan 2017

“Who do you work for?” That’s often the first question asked when meeting someone new in Washington, D.C. It’s something I didn’t like about D.C. because it was value-based pricing of a professional relationship. A sizing up. The more important the title in the answer to the query, the higher the estimated value. It’s also […]