Bridget Nelson Monroe, vice president at Bellmont Partners

For communications professionals who work in nonprofits, it’s no surprise that there are unique challenges that come with the territory. Whether it’s a lack of financial resources or a lack of communications personnel on staff to help harness and share your organization’s story, it can be an uphill battle. The good news is that there are also unique opportunities for nonprofit communicators – powerful mission-driven work, inspiring stories of the difference the organization is making and growing relationships with key donors can outweigh the drawbacks.

On Feb. 26, nonprofits will gather with communications professionals from local companies and agencies for the annual Gift of Communication event presented by IABC Minnesota, where they will work in groups to consult on these exact challenges and opportunities. I’m looking forward to participating in the day alongside several colleagues from Bellmont Partners, a public relations agency that works with a variety of nonprofit organizations and companies across industries.

Based on our past experience with the Gift of Communication and our work with nonprofits, we know that it’s imperative for nonprofit communicators to be laser-focused on goals that will help move an organization forward and be judicious in prioritizing efforts to help reach those goals. The following are thought-starters for any nonprofit communicator to do just that:

If you’re attending the Gift of Communication, you can start thinking through these questions now to help inform the day’s work. We hope to see you there!

Bellmont Partners is an in-kind sponsor for Gift of Communications hosted by IABC-MN.