Ellen Vander Linden

Grow your tribe! March is Member Month

By Cathryn Baker Save 10% when you renew your membership or join as a new member during the month of March! Now is the time to make a commitment to your career growth through a membership with the International Association of Business Communicators (IABC). Join the national organization and become […]

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No limits, no boundaries

By Rebekah Fawcett When I was growing up, I had a very clear vision of what I wanted my future to look like: I was going to be a decorated Olympian, president of the United States, former astronaut who was a prima ballerina in her spare time. Looking back, maybe […]

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Move your communication strategy from metrics to KPIs

A guest post by Eric Raarup, vice president of Digital Experience, CRM and Marketing, sponsored by RBA. Measurement is key. If you lead a communications team and are accountable to management for key performance indicators (KPIs) and measuring the success of your team, product or service, this isn’t news. If […]

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Blurred lines

By Jennifer Doll My personal self and my professional self were, at one time, two distinct and different beings. Then I had a baby. And then another one. Now my lines are blurred. It gets harder and harder to separate one from the other when I show up to work […]

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Snackable content or empty calories?

By Scott McCullough A famous J.D. Salinger quote asks, “How long should a man’s legs be? Long enough to touch the ground.” A pretty practical answer. It’s not that much of a stretch to say there’s a lesson here today for communicators responsible for content creation. The idea of snackable […]

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What’s trust got to do with it?

By Ann Krzmarzick, ABC The server went down and a customer eblast scheduled for 8 a.m. Thursday was still not delivered as of Friday. Multiple emails later, we finally talked to a supervisor who said, “I’m sorry. We will do a better job of communicating in the future.” After questioning […]

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