High school elective sparks curiosity, launches career
By Tammy Nienaber When Travon signed up for an elective at John F. Kennedy High School in 2009, he had no way of knowing the class would change the trajectory of his life. Through a senior-year elective offered by The BrandLab, Travon was given a glimpse into the world of marketing communications. Thanks to that […]
Grow your tribe! March is Member Month
By Cathryn Baker Save 10% when you renew your membership or join as a new member during the month of March! Now is the time to make a commitment to your career growth through a membership with the International Association of Business Communicators (IABC). Join the national organization and become a member of our strong […]
No limits, no boundaries
By Rebekah Fawcett When I was growing up, I had a very clear vision of what I wanted my future to look like: I was going to be a decorated Olympian, president of the United States, former astronaut who was a prima ballerina in her spare time. Looking back, maybe it was a bit ambitious. […]
Move your communication strategy from metrics to KPIs
A guest post by Eric Raarup, vice president of Digital Experience, CRM and Marketing, sponsored by RBA. Measurement is key. If you lead a communications team and are accountable to management for key performance indicators (KPIs) and measuring the success of your team, product or service, this isn’t news. If you work in digital marketing, […]
Blurred lines
By Jennifer Doll My personal self and my professional self were, at one time, two distinct and different beings. Then I had a baby. And then another one. Now my lines are blurred. It gets harder and harder to separate one from the other when I show up to work with snot (or worse) on […]
Snackable content or empty calories?
By Scott McCullough A famous J.D. Salinger quote asks, “How long should a man’s legs be? Long enough to touch the ground.” A pretty practical answer. It’s not that much of a stretch to say there’s a lesson here today for communicators responsible for content creation. The idea of snackable content has been around for […]
It’s more than football, a local entrepreneur finds growth for Minnesota-based companies
By Ellen Vander Linden With Super Bowl LII coming to Minneapolis, we are witnessing the numerous plans and activities surrounding the big event. IABC Minnesota board member Paul Omodt has a front row seat to observe the opportunities that reach beyond the football field. Hillary Feder, owner of Hillary’s Gifts, was selected as a qualified […]
What’s trust got to do with it?
By Ann Krzmarzick, ABC The server went down and a customer eblast scheduled for 8 a.m. Thursday was still not delivered as of Friday. Multiple emails later, we finally talked to a supervisor who said, “I’m sorry. We will do a better job of communicating in the future.” After questioning him further, he revealed, “We […]
Career tips for college students, recent graduates in Communications
By Kelly Hall Speaking on the IABC Minnesota’s Meet the Pros event panel was a wonderful opportunity to reflect on my career path and offer advice to college students interested in careers in communications. Not too long ago, I was in their same shoes and experienced the same emotions that they are currently experiencing. With […]
Reading the mind of my audience made me a better presenter
by Paul Omodt Ever give a presentation to a room full of strangers and wonder what they were thinking? Did they understand my points? Was my presentation style working for them? Was I connecting with them? If you could read the mind of your audience and see the giant thought bubble above their heads, what […]
