Move your communication strategy from metrics to KPIs
A guest post by Eric Raarup, vice president of Digital Experience, CRM and Marketing, sponsored by RBA. Measurement is key. If you lead a communications team and are accountable to management for key performance indicators (KPIs) and measuring the success of your team, product or service, this isn’t news. If you work in digital marketing, … Continue reading Move your communication strategy from metrics to KPIs
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