How do you turn around a 100-year-old brand, one rooted in a legacy payment solution but now forging its growth with a suite of marketing services for small businesses? Deluxe® believed investing in rich, authentic content would earn the company more brand awareness to share their transformation than they could buy through traditional advertising. Through an original documentary and photo essay series, Deluxe® ignited a “Small Business Revolution” utilizing social and purpose driven content to share the importance of small businesses in America. This modern marketing approach set them on their trajectory to not only raise brand awareness, but create a movement.
Through an original documentary and photo essay series, Deluxe® ignited a “Small Business Revolution” utilizing social and purpose driven content to share the importance of small businesses in America. Join IABC Minnesota and Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, to learn more about what’s next for the Small Business Revolution.
About the Presenter:
Amanda is the Chief Brand and Communications Officer at Deluxe, and created the ‘Small Business Revolution,’ an acclaimed documentary series celebrating small businesses across the country. She experienced success early in her career at advertising agencies such as Cohn & Wolfe London, Campbell Mithun and Fallon, working on top brands such as BMW, Reebok, Sony and Virgin Mobile. In the corporate world, Amanda has held executive marketing roles at Allianz, General Mills, and UnitedHealth Group and is known for her ability to build “creativity from the inside out.” Actively involved in the community, Amanda serves as the Board Chair for Children’s Cancer Research Fund and on the Make-A-Wish Board. Among her awards and recognition, Amanda has been named a “Woman to Watch” and received the “Forty Under 40” award in 2009 from the Minneapolis/St. Paul Business Journal.