By Mike Worthington, Vice President of Sales, Bolger
Bolger is a sponsor of the 2020 Convergence Summit. Be sure to stop by their booth to pick up your personalized Convergence Summit notebook and learn more about their services including SmartQ.
Many organizations, particularly those with user communities of employees, partners, and customers, face the challenge of how to manage brand communications to effectively reach these diverse audiences. And as channels and methods advance and converge, marketing and communication professionals find themselves spending more time on managing the tactics rather than building the strategy. As a result, resources are stretched and companies find themselves seeking ways to simplify the workflow of creating, producing and delivering their branded messages and campaigns across multiple platforms.
Leading Print Service Providers (PSPs), such as Bolger, have found themselves at the center of this convergence—between print and digital communication mediums—and are helping to solve this problem. We recognize that as more organizations focus on an omni-channel approach to their communication strategy, the need to have this sophisticated level of integration and management becomes critical to the success of the brand’s communications.
In response to this need for a powerful brand asset management tool, Bolger has developed SmartQ®, a comprehensive on-line platform that includes workflows and management for creating, ordering, tracking, and reporting of both digital and print communications and programs. I encourage you to stop by our booth at the IABC Minnesota Convergence Summit to learn more. In the meantime, check out our video tour here!
Today’s Communication professionals are faced with the challenges of converging methods, practices and channels. Communication is complex and often leads to workflow problems that consume large amounts of time, energy and cost. Left unaddressed, many companies are spending too much time and money on creation, execution and delivery instead of strategy and new ideas. Tools are available to restore a proper time balance between executing tactics and developing strategy, putting the power back in your hands.
