How do you communicate the reinvention of a brand? Deluxe tells its tale

What do you do when you are challenged with communicating the reinvention of an iconic American brand, while also needing to pay respect to the company’s 100-year heritage? Tricky! If you are Amanda Brinkman,¬†chief brand and communications officer for Deluxe Corp., you think outside the box. And you go big. IABC Minnesota recently interviewed Brinkman […]