A guest post by Bart Sneary, CRM Solutions Lead for RBA  From seeking more details about current customers’ journeys to purchasing your product or service and identifying their top pain points or needs, it’s no secret that business communicators often rely on marketing, sales and customer service to fully understand the audiences with whom they […]

Posted By Mark Kretschmar, Tuesday, June 14, 2016 Did you see what happened?  Over the last 12 months, IABC Minnesota has had a remarkable run. Did you notice? I didn’t. Being lost in the now, one loses a larger perspective. As my year as president of the chapter draws to a close, I’ve been looking […]

Posted By Sarah Davy, Friday, April 15, 2016 Earlier this year, IABC Minnesota was lucky enough to partner with Maccabee PR to host the “Can Your Brand Change the World?” event featuring former General Mills Chief Marketing Officer Mark Addicks. Attendees were able to hear insights from the former CMO about what has made General […]

Michael Walsh, APR, ABC, MBC, and IABC Minnesota VP of External Communications, sat down with Kari Bjorhus,VP of Global Communications for Ecolab, to learn how she and her team managed communication challenges in a merger. The article is featured on The Business Journals. Kari Bjorhus of Ecolab talks about communication challenges in a merger – […]

Posted By Mark Kretschmar, Wednesday, March 09, 2016 Wow. Did I, the president of a professional association, just say that out loud (metaphorically speaking)? Yeah, I did. It’s one of the most important lessons I’ve learned through a couple decades as a professional communicator. And it is the centerpiece of my engagement in IABC and […]

Posted By Mark Kretschmar, Monday, December 07, 2015 As an organization we need the injection of some youth. Our membership is robust with experienced senior communicators whom I really enjoy talking to at events. But we are missing the freshness of a younger membership. We need them to help bring new ideas and creativity to […]

Posted By Mark Kretschmar, Monday, November 02, 2015 Hi Everyone, If you’ve been following any of my video blog posts you know I keep talking about a full day event we are doing in cooperation with the University of Minnesota’s strategic communication folks. It has moved considerably closer to reality – we have a name […]

Posted By Mark Kretschmar, Tuesday, October 13, 2015 Your career, connections, and competencies can benefit from an IABC membership – I know this from experience. Like you, I learned a lot in college (I went back as an adult). I even got a master’s degree, but the skills I use day-to-day as a professional communicator, […]

Posted By Mark Kretschmar, Tuesday, October 06, 2015 What’s the condition of your communication career? How do you know?

Posted By Mark Kretschmar, Friday, July 31, 2015 Updated: Saturday, August 01, 2015 Does it matter how many professional communicators are in the Twin Cities? It does if you want to be part of a community.

Posted By Jon Lenz, Thursday, July 09, 2015 Updated: Thursday, July 09, 2015 On July 15, online brand strategist and LinkedIn expert Anne Pryor is giving IABC members and guests exclusive access to her latest research and insights on all things LinkedIn. Join us and go behind-the-scenes to learn how to make the most of […]

Posted By Sara Kowski, Tuesday, July 07, 2015 Updated: Wednesday, July 08, 2015 In June, IABC Minnesota held an event to recognize the volunteers who keep our chapter active. Thanks to their hard work, we have great professional development, networking events and a robust network of communication professionals. Congratulations to two volunteers who received awards […]