Responding to the Changing Landscape of Health Care
(This post sponsored by the University of St. Thomas) A guest post by Dr. Mike Porter, APR Health care represents one of the most rapidly-changing industries in the world – every month reveals new products, advances in medical research, regulatory changes, and increased costs for insurance. In response to this, a couple of years ago […]
5 things your business should be doing on social media right now
Michael Walsh, APR, ABC, MBC, and IABC Minnesota vice president of external communications, sat down with Lee Aase, director of the Mayo Clinic Social Media Network, to find out what advice he has for businesses to get in the social media game with a winning strategy. The article is featured on The Business Journals: 5 things your business should be doing […]
New Board Year Starts
The new board year starts July 1. They’ll be planning programming for the upcoming year. Meet the new board members.
Sponsored by RBA: How to Boost Your Customer Communications (Hint: CRM Is Not Just for Sales Teams Anymore)
A guest post by Bart Sneary, CRM Solutions Lead for RBA From seeking more details about current customers’ journeys to purchasing your product or service and identifying their top pain points or needs, it’s no secret that business communicators often rely on marketing, sales and customer service to fully understand the audiences with whom they […]
Did You See What Happened?
Posted By Mark Kretschmar, Tuesday, June 14, 2016 Did you see what happened? Over the last 12 months, IABC Minnesota has had a remarkable run. Did you notice? I didn’t. Being lost in the now, one loses a larger perspective. As my year as president of the chapter draws to a close, I’ve been looking […]
Top 5 Lessons from “Can Your Brand Change the World?”
Posted By Sarah Davy, Friday, April 15, 2016 Earlier this year, IABC Minnesota was lucky enough to partner with Maccabee PR to host the “Can Your Brand Change the World?” event featuring former General Mills Chief Marketing Officer Mark Addicks. Attendees were able to hear insights from the former CMO about what has made General […]
How to make a merger easier for employees, customers and vendors
Michael Walsh, APR, ABC, MBC, and IABC Minnesota VP of External Communications, sat down with Kari Bjorhus,VP of Global Communications for Ecolab, to learn how she and her team managed communication challenges in a merger. The article is featured on The Business Journals. Kari Bjorhus of Ecolab talks about communication challenges in a merger – […]
It’s Not Just About Career Advancement, Ya Know
Posted By Mark Kretschmar, Wednesday, March 09, 2016 Wow. Did I, the president of a professional association, just say that out loud (metaphorically speaking)? Yeah, I did. It’s one of the most important lessons I’ve learned through a couple decades as a professional communicator. And it is the centerpiece of my engagement in IABC and […]
Targeting Youth
Posted By Mark Kretschmar, Monday, December 07, 2015 As an organization we need the injection of some youth. Our membership is robust with experienced senior communicators whom I really enjoy talking to at events. But we are missing the freshness of a younger membership. We need them to help bring new ideas and creativity to […]
This Could Be Big…
Posted By Mark Kretschmar, Monday, November 02, 2015 Hi Everyone, If you’ve been following any of my video blog posts you know I keep talking about a full day event we are doing in cooperation with the University of Minnesota’s strategic communication folks. It has moved considerably closer to reality – we have a name […]
