07May 2018

By Tammy Nienaber When Travon signed up for an elective at John F. Kennedy High School in 2009, he had no way of knowing the class would change the trajectory of his life. Through a senior-year elective offered by The BrandLab, Travon was given a glimpse into the world of marketing communications. Thanks to that […]

13Mar 2018

By Cathryn Baker Save 10% when you renew your membership or join as a new member during the month of March! Now is the time to make a commitment to your career growth through a membership with the International Association of Business Communicators (IABC). Join the national organization and become a member of our strong […]

19Feb 2018

A guest post by Eric Raarup, vice president of Digital Experience, CRM and Marketing, sponsored by RBA. Measurement is key. If you lead a communications team and are accountable to management for key performance indicators (KPIs) and measuring the success of your team, product or service, this isn’t news. If you work in digital marketing, […]

16Jan 2018

By Scott McCullough A famous J.D. Salinger quote asks, “How long should a man’s legs be? Long enough to touch the ground.” A pretty practical answer. It’s not that much of a stretch to say there’s a lesson here today for communicators responsible for content creation. The idea of snackable content has been around for […]

03Jan 2018

By Ellen Vander Linden With Super Bowl LII coming to Minneapolis, we are witnessing the numerous plans and activities surrounding the big event. IABC Minnesota board member Paul Omodt has a front row seat to observe the opportunities that reach beyond the football field. Hillary Feder, owner of Hillary’s Gifts, was selected as a qualified […]

18Dec 2017

By Ann Krzmarzick, ABC The server went down and a customer eblast scheduled for 8 a.m. Thursday was still not delivered as of Friday. Multiple emails later, we finally talked to a supervisor who said, “I’m sorry. We will do a better job of communicating in the future.” After questioning him further, he revealed, “We […]

14Nov 2017

By Kelly Hall Speaking on the IABC Minnesota’s Meet the Pros event panel was a wonderful opportunity to reflect on my career path and offer advice to college students interested in careers in communications. Not too long ago, I was in their same shoes and experienced the same emotions that they are currently experiencing. With […]

27Oct 2017

by Paul Omodt Ever give a presentation to a room full of strangers and wonder what they were thinking? Did they understand my points? Was my presentation style working for them? Was I connecting with them? If you could read the mind of your audience and see the giant thought bubble above their heads, what […]

29Sep 2017

by Ann Krzmarzick Sometimes I wonder if I should tell people that I was one of the first people on the planet to learn HTML. And that I started my career when there was no such thing as email. Smart phones were not even a concept. And who would have thought that we’d be using […]

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