A guest post by Eric Raarup, vice president of Digital Experience, CRM and Marketing, sponsored by RBA. Measurement is key. If you lead a communications team and are accountable to management for key performance indicators (KPIs) and measuring the success of your team, product or service, this isn’t news. If you work in digital marketing, […]

By Jennifer Doll My personal self and my professional self were, at one time, two distinct and different beings. Then I had a baby. And then another one. Now my lines are blurred. It gets harder and harder to separate one from the other when I show up to work with snot (or worse) on […]

By Scott McCullough A famous J.D. Salinger quote asks, “How long should a man’s legs be? Long enough to touch the ground.” A pretty practical answer. It’s not that much of a stretch to say there’s a lesson here today for communicators responsible for content creation. The idea of snackable content has been around for […]

By Ellen Vander Linden With Super Bowl LII coming to Minneapolis, we are witnessing the numerous plans and activities surrounding the big event. IABC Minnesota board member Paul Omodt has a front row seat to observe the opportunities that reach beyond the football field. Hillary Feder, owner of Hillary’s Gifts, was selected as a qualified […]

By Ann Krzmarzick, ABC The server went down and a customer eblast scheduled for 8 a.m. Thursday was still not delivered as of Friday. Multiple emails later, we finally talked to a supervisor who said, “I’m sorry. We will do a better job of communicating in the future.” After questioning him further, he revealed, “We […]

By Kelly Hall Speaking on the IABC Minnesota’s Meet the Pros event panel was a wonderful opportunity to reflect on my career path and offer advice to college students interested in careers in communications. Not too long ago, I was in their same shoes and experienced the same emotions that they are currently experiencing. With […]

by Paul Omodt Ever give a presentation to a room full of strangers and wonder what they were thinking? Did they understand my points? Was my presentation style working for them? Was I connecting with them? If you could read the mind of your audience and see the giant thought bubble above their heads, what […]

by Ann Krzmarzick Sometimes I wonder if I should tell people that I was one of the first people on the planet to learn HTML. And that I started my career when there was no such thing as email. Smart phones were not even a concept. And who would have thought that we’d be using […]

Public relations professionals and reporters can be as compatible as oil and water. Mike Walsh, a board member with IABC Minnesota, tackles that challenging topic with his colleague, Sam Black, who worked as a journalist before moving to his current corporate role. Below is the original blog post Michael shared on Linked In. Tips from […]

A guest post from Dr. Mike Porter, APR, sponsored by the University of St. Thomas. Imagine you work for a firm in the health care space. Perhaps you already do, so that may make it easier. Now, what does your firm do? Does it manufacture medical devices or drugs? Does it provide a healthcare service? […]

By Aaron Zaslofsky Communications is a poorly understood and underappreciated discipline. If you’re nodding your head, read on. If not, consider yourself fortunate to work in an organization that places Strategic Communications where it should be – at the table for business strategy discussions and absolutely critical to earning the trust and confidence of employees, […]

It’s 6 a.m. My plugged-in cell phone vibrates on my bed stand while emitting an annoying chirping sound. “Get out of bed,” it says to me. I know it’s going to be a busy day the second I open my eyes. Two kids and a dog wake up shortly after my wife and I do. […]