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Advice from a former reporter

MIke Walsh

Public relations professionals and reporters can be as compatible as oil and water. Mike Walsh, a board member with IABC Minnesota, tackles that challenging topic with his colleague, Sam Black, who worked as a journalist before moving to his current corporate role. Below is the original blog post Michael shared […]

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The currency of trust

tammy nienaber

By Tammy Nienaber No subject is more topical these days than trust. It is the currency of the global economy and the basis of international relationships. Trust is also a key economic driver—almost every successful business relies on a strong bond of trust with employees as well as customers. As […]

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Does Engagement Matter?

By Susan Otten In a world where content is king, it is vital for brands to create engaging, exciting content for their target audiences.  This was the message from our well-attended professional development November lunch and learn CREATING ENGAGING CONTENT, that showed us how to build powerful content. Case studies […]

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