The Most Valuable Brand You’ll Ever Work On
By: Rose McKinney, Founder & CEO, Pineapple RM Long before personal branding was recognized as a career necessity, I had a few experiences that prompted me to think about how I presented myself – in front of clients, in working with colleagues, in job searches, in performance reviews, in new business pitches. In everything, and […]
SCMP certification was big – but not the most valuable piece to the puzzle
I studied for the SCMP examination to ensure that I have a bedrock foundation in communications strategy as I continue to learn new skills. My review of communications principles, the new IABC code of ethics, case studies and more, was as valuable as the certification itself as I continue to advise and work in the […]
Reading the mind of my audience made me a better presenter
by Paul Omodt Ever give a presentation to a room full of strangers and wonder what they were thinking? Did they understand my points? Was my presentation style working for them? Was I connecting with them? If you could read the mind of your audience and see the giant thought bubble above their heads, what […]
Advice from a former reporter
Public relations professionals and reporters can be as compatible as oil and water. Mike Walsh, a board member with IABC Minnesota, tackles that challenging topic with his colleague, Sam Black, who worked as a journalist before moving to his current corporate role. Below is the original blog post Michael shared on Linked In. Tips from […]
Is Communications a dynamic discipline or marginalized function?
By Aaron Zaslofsky Communications is a poorly understood and underappreciated discipline. If you’re nodding your head, read on. If not, consider yourself fortunate to work in an organization that places Strategic Communications where it should be – at the table for business strategy discussions and absolutely critical to earning the trust and confidence of employees, […]
What makes IABC so special?
By Sarah Matsumoto While preparing to take on the role of IABC Minnesota president this year, I met with a number of members, past presidents, prospective volunteers and board members, and it’s clear to me that the number one reason why people join and get involved with IABC is the people. I believe our organization […]
The currency of trust
By Tammy Nienaber No subject is more topical these days than trust. It is the currency of the global economy and the basis of international relationships. Trust is also a key economic driver—almost every successful business relies on a strong bond of trust with employees as well as customers. As communication professionals, we know our […]
Calling All Presenters! Second Convergence Summit Set for March 24
By Trace Ulland Back for a second year, the day-long Convergence Summit is set for March 24, 2017. Planning is underway, and the committee is looking for presenters to help fill out the day. A joint effort between the University of Minnesota School of Journalism and Mass Communication and IABC Minnesota, the summit brings together […]
Does Engagement Matter?
By Susan Otten In a world where content is king, it is vital for brands to create engaging, exciting content for their target audiences. This was the message from our well-attended professional development November lunch and learn CREATING ENGAGING CONTENT, that showed us how to build powerful content. Case studies were presented as examples from […]
New Board Year Starts
The new board year starts July 1. They’ll be planning programming for the upcoming year. Meet the new board members.
